Selina Kelley, the brand

Break free from the status quo and live your dream life!

About Selina Kelley

Selina isn’t your typical coach—she’s here to disrupt some shit! She works to dismantle the patterns that are keeping you stuck. Known as the DisruptHer Coach, Selina blends 30 years of experience in business continuity, project management, and coaching to help women and entrepreneurs break through financial barriers, claim their time, and finally live a life of purpose. Her no-fluff, raw, and nurturing approach gets real results, because she believes in helping people just as fiercely as she’s helped herself.

Selina's calling to coach has always been there since she was a child. But it wasn't until she faced the brutal reality of narcissism in her marriage and business that her true path became clear. The experience, while incredibly painful, was the catalyst that ignited her coaching journey.

For years, Selina had been a driving force behind her family business — creating the brand and managing operations— playing a pivotal role in its success. But as the business grew, she found herself increasingly disconnected from herself and her own vision. It wasn't until she walked away from both the business and the toxic relationship that she truly realized her calling was to coach.

As the Founder and Chief Empowerment Officer of DisruptHer Coaching, Selina has created a space where women and business owners who feel overwhelmed and stuck can find clarity, action steps, and a path forward. Her signature Nurturing You Didn’t Know You Needed™️ Framework combines tough love with deeply personal support to help clients unlock their potential, transform their businesses and life to have financial and time freedom to live a life they love.

Selina’s clients don’t just learn how to make more money—they learn how to take control of their time, strengthen their intuition, and live fully in alignment with their true essence. She challenges women and entrepreneurs to move beyond conventional thinking and embrace the bold, disruptive strategies that lead to financial and personal freedom. Whether you’re just starting out or ready to scale, Selina’s approach ensures you’re breaking free from the status quo and that you’re not just surviving—you’re thriving.